When in China: A Guide to Chinese Business Culture

Paperback: 282 pages
Publisher: Sinolingua London Ltd; 1st edition (Mar. 2015)
ISBN-10: 1907838430
ISBN-13: 978-1907838439
Product Dimensions: 21 x 14 x 1.5 cm

When in China: A Guide to Chinese Business Culture is a supplementary textbook designed for learners of Business Chinese. It was written by front-line practitioners who are engaged in the teaching of Business Chinese in Britain. With chapters arranged topically the book combines language, business and culture in a way that helps learners not only to practise Chinese, but also to acquire a deeper understanding of Chinese business and social culture. This textbook was written according to the practical language learning requirements of British learners. The contents and topics of the text book give real examples of situations in which business Chinese language and culture are used in order to help learners get accustomed to doing business in China. Using a bilingual format, the composition of the textbook fully takes into account the diverse backgrounds and levels of Chinese learners to ensure they better understand Chinese business culture and communication. Meanwhile, pinyin makes it easier for those learners who can speak Chinese but can't recognize characters or those who have a Cantonese background.